{"id":3981,"date":"2026-07-23T09:38:14","date_gmt":"2026-07-23T09:38:14","guid":{"rendered":"https:\/\/disoh.com\/support\/how-to-add-google-analytics-to-a-wordpress-site\/"},"modified":"2026-07-23T09:38:14","modified_gmt":"2026-07-23T09:38:14","password":"","slug":"so-fugen-sie-google-analytics-zu-einer-wordpress-website-hinzu","status":"publish","type":"docs","link":"https:\/\/disoh.com\/de\/support\/how-to-add-google-analytics-to-a-wordpress-site\/","title":{"rendered":"So f\u00fcgen Sie Google Analytics zu einer WordPress-Website hinzu"},"content":{"rendered":"<p>Google Analytics zeigt Ihnen, wie viele Besucher Ihre Website hat, woher sie kommen und was sie dort tun. Durch die Integration in WordPress k\u00f6nnen Sie Entscheidungen auf der Grundlage realer Daten treffen. In dieser Anleitung werden die verschiedenen Optionen erl\u00e4utert.<\/p>\n<h2>Schritt 1: Erstellen Sie eine Google Analytics-Property<\/h2>\n<p>Melden Sie sich bei Google Analytics an, erstellen Sie ein Konto und eine Website f\u00fcr Ihre Website und notieren Sie sich Ihre Mess-ID (sie beginnt mit \u201eG-\u201c). Diese ID verkn\u00fcpft Ihre Website mit Ihrem Analytics-Konto.<\/p>\n<h2>Schritt 2: In WordPress einbinden<\/h2>\n<p>Es gibt zwei g\u00e4ngige Ans\u00e4tze:<\/p>\n<ul>\n<li><strong>Mit einem Plugin (am einfachsten):<\/strong> Installieren Sie ein Analyse-Plugin, f\u00fcgen Sie Ihre Mess-ID ein, und das Plugin \u00fcbernimmt die Einrichtung des Tracking-Codes f\u00fcr Sie.<\/li>\n<li><strong>\u00dcber Ihr Theme:<\/strong> Einige Themes verf\u00fcgen in ihren Einstellungen \u00fcber ein Feld f\u00fcr Ihre Analytics-ID oder Header-Skripte.<\/li>\n<\/ul>\n<h2>Verwendung eines Plugins<\/h2>\n<ol>\n<li>Gehe zu <strong>Plugins &gt; Neues hinzuf\u00fcgen<\/strong> und installieren Sie ein seri\u00f6ses Analyse-Plugin.<\/li>\n<li>Aktivieren Sie die Funktion und \u00f6ffnen Sie die Einstellungen.<\/li>\n<li>Verbinden Sie Ihr Google-Konto oder f\u00fcgen Sie Ihre Mess-ID ein.<\/li>\n<li>Speichern.<\/li>\n<\/ol>\n<h2>\u00dcberpr\u00fcfen Sie, ob es funktioniert<\/h2>\n<p>Rufen Sie Ihre Website auf und sehen Sie sich anschlie\u00dfend den Echtzeit-Bericht in Google Analytics an; dort sollte Ihr eigener Besuch angezeigt werden. Die Daten f\u00fcr die Berichte werden im Laufe der folgenden Stunden und Tage erfasst.<\/p>\n<h2>Ein Hinweis zum Datenschutz<\/h2>\n<p>Wenn Sie Besucher aus der EU haben, denken Sie daran, dass bei der Webanalyse personenbezogene Daten verarbeitet werden. F\u00fcgen Sie eine Datenschutzerkl\u00e4rung und ein Cookie-Einwilligungsbanner hinzu und richten Sie die Webanalyse gem\u00e4\u00df den Anforderungen der DSGVO ein.<\/p>\n<h2>Fehlerbehebung<\/h2>\n<ul>\n<li><strong>Keine Daten:<\/strong> Vergewissern Sie sich, dass die Mess-ID korrekt ist und der Cache geleert wurde.<\/li>\n<li><strong>Doppelz\u00e4hlung:<\/strong> Stellen Sie sicher, dass der Tracking-Code nur einmal hinzugef\u00fcgt wird \u2013 also nicht sowohl durch ein Plugin als auch durch das Theme.<\/li>\n<\/ul>\n<h2>Brauchen Sie Hilfe?<\/h2>\n<p>Falls die Analysedaten nicht erfasst werden, kann Ihnen unser Support-Team per Live-Chat bei der \u00dcberpr\u00fcfung der Einstellungen helfen.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Analytics shows you how many people visit your site, where they come from, and what they do. Adding it to WordPress lets you make decisions based on real data. This guide explains the options. Step 1: Create a Google Analytics property Sign in to Google Analytics, create an account and a property for your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[32],"doc_tag":[],"class_list":["post-3981","docs","type-docs","status-publish","hentry","doc_category-wordpress"],"year_month":"2026-07","word_count":268,"total_views":"44","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"Jorn","author_nicename":"jorn","author_url":"https:\/\/disoh.com\/de\/author\/jorn\/"},"doc_category_info":[{"term_name":"WordPress","term_url":"https:\/\/disoh.com\/de\/docs-category\/wordpress\/"}],"doc_tag_info":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Add Google Analytics to a WordPress Site &#8211; Disoh<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/disoh.com\/de\/unterstutzung\/so-fugen-sie-google-analytics-zu-einer-wordpress-website-hinzu\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Add Google Analytics to a WordPress Site &#8211; Disoh\" \/>\n<meta property=\"og:description\" content=\"Google Analytics shows you how many people visit your site, where they come from, and what they do. Adding it to WordPress lets you make decisions based on real data. This guide explains the options. Step 1: Create a Google Analytics property Sign in to Google Analytics, create an account and a property for your [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/disoh.com\/de\/unterstutzung\/so-fugen-sie-google-analytics-zu-einer-wordpress-website-hinzu\/\" \/>\n<meta property=\"og:site_name\" content=\"Disoh\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/disohhosting\" \/>\n<meta property=\"og:image\" content=\"https:\/\/disoh.com\/wp-content\/uploads\/2025\/07\/disoh_about.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/disoh.com\\\/support\\\/how-to-add-google-analytics-to-a-wordpress-site\\\/\",\"url\":\"https:\\\/\\\/disoh.com\\\/support\\\/how-to-add-google-analytics-to-a-wordpress-site\\\/\",\"name\":\"How to Add Google Analytics to a WordPress Site &#8211; Disoh\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/disoh.com\\\/#website\"},\"datePublished\":\"2026-07-23T09:38:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/disoh.com\\\/support\\\/how-to-add-google-analytics-to-a-wordpress-site\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/disoh.com\\\/support\\\/how-to-add-google-analytics-to-a-wordpress-site\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/disoh.com\\\/support\\\/how-to-add-google-analytics-to-a-wordpress-site\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/disoh.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Add Google Analytics to a WordPress Site\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/disoh.com\\\/#website\",\"url\":\"https:\\\/\\\/disoh.com\\\/\",\"name\":\"Disoh\",\"description\":\"Digital Solutions Hosting\",\"publisher\":{\"@id\":\"https:\\\/\\\/disoh.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/disoh.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/disoh.com\\\/#organization\",\"name\":\"Disoh LLC\",\"url\":\"https:\\\/\\\/disoh.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/disoh.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/disoh.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/favicon_1.svg\",\"contentUrl\":\"https:\\\/\\\/disoh.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/favicon_1.svg\",\"width\":615,\"height\":615,\"caption\":\"Disoh LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/disoh.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/disohhosting\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"So f\u00fcgen Sie Google Analytics zu einer WordPress-Website hinzu \u2013 Disoh","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/disoh.com\/de\/unterstutzung\/so-fugen-sie-google-analytics-zu-einer-wordpress-website-hinzu\/","og_locale":"de_DE","og_type":"article","og_title":"How to Add Google Analytics to a WordPress Site &#8211; Disoh","og_description":"Google Analytics shows you how many people visit your site, where they come from, and what they do. Adding it to WordPress lets you make decisions based on real data. This guide explains the options. Step 1: Create a Google Analytics property Sign in to Google Analytics, create an account and a property for your [&hellip;]","og_url":"https:\/\/disoh.com\/de\/unterstutzung\/so-fugen-sie-google-analytics-zu-einer-wordpress-website-hinzu\/","og_site_name":"Disoh","article_publisher":"https:\/\/www.facebook.com\/disohhosting","og_image":[{"width":1536,"height":1024,"url":"https:\/\/disoh.com\/wp-content\/uploads\/2025\/07\/disoh_about.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/disoh.com\/support\/how-to-add-google-analytics-to-a-wordpress-site\/","url":"https:\/\/disoh.com\/support\/how-to-add-google-analytics-to-a-wordpress-site\/","name":"So f\u00fcgen Sie Google Analytics zu einer WordPress-Website hinzu \u2013 Disoh","isPartOf":{"@id":"https:\/\/disoh.com\/#website"},"datePublished":"2026-07-23T09:38:14+00:00","breadcrumb":{"@id":"https:\/\/disoh.com\/support\/how-to-add-google-analytics-to-a-wordpress-site\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/disoh.com\/support\/how-to-add-google-analytics-to-a-wordpress-site\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/disoh.com\/support\/how-to-add-google-analytics-to-a-wordpress-site\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/disoh.com\/"},{"@type":"ListItem","position":2,"name":"How to Add Google Analytics to a WordPress Site"}]},{"@type":"WebSite","@id":"https:\/\/disoh.com\/#website","url":"https:\/\/disoh.com\/","name":"Disoh","description":"Digitale L\u00f6sungen Hosting","publisher":{"@id":"https:\/\/disoh.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/disoh.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/disoh.com\/#organization","name":"Disoh LLC","url":"https:\/\/disoh.com\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/disoh.com\/#\/schema\/logo\/image\/","url":"https:\/\/disoh.com\/wp-content\/uploads\/2025\/06\/favicon_1.svg","contentUrl":"https:\/\/disoh.com\/wp-content\/uploads\/2025\/06\/favicon_1.svg","width":615,"height":615,"caption":"Disoh LLC"},"image":{"@id":"https:\/\/disoh.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/disohhosting"]}]}},"knowledge_base_info":[],"knowledge_base_slug":[],"_links":{"self":[{"href":"https:\/\/disoh.com\/de\/wp-json\/wp\/v2\/docs\/3981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/disoh.com\/de\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/disoh.com\/de\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/disoh.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/disoh.com\/de\/wp-json\/wp\/v2\/comments?post=3981"}],"version-history":[{"count":0,"href":"https:\/\/disoh.com\/de\/wp-json\/wp\/v2\/docs\/3981\/revisions"}],"wp:attachment":[{"href":"https:\/\/disoh.com\/de\/wp-json\/wp\/v2\/media?parent=3981"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/disoh.com\/de\/wp-json\/wp\/v2\/doc_category?post=3981"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/disoh.com\/de\/wp-json\/wp\/v2\/doc_tag?post=3981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}