{"id":3978,"date":"2026-07-23T09:37:56","date_gmt":"2026-07-23T09:37:56","guid":{"rendered":"https:\/\/disoh.com\/support\/how-to-change-your-site-title-tagline-and-logo-in-wordpress\/"},"modified":"2026-07-23T09:37:56","modified_gmt":"2026-07-23T09:37:56","password":"","slug":"so-andern-sie-den-titel-den-slogan-und-das-logo-ihrer-website-in-wordpress","status":"publish","type":"docs","link":"https:\/\/disoh.com\/de\/support\/how-to-change-your-site-title-tagline-and-logo-in-wordpress\/","title":{"rendered":"So \u00e4ndern Sie den Titel, den Slogan und das Logo Ihrer Website in WordPress"},"content":{"rendered":"

Der Titel Ihrer Website, Ihr Slogan und Ihr Logo sind zentrale Bestandteile Ihrer Marke und werden auf Ihrer gesamten Website sowie in den Suchergebnissen angezeigt. Mit WordPress lassen sie sich ganz einfach einrichten. Diese Anleitung behandelt alle drei Aspekte.<\/p>\n

Den Titel und den Slogan Ihrer Website \u00e4ndern<\/h2>\n
    \n
  1. Gehe zu Einstellungen > Allgemein<\/strong>.<\/li>\n
  2. Bearbeiten Sie die Titel der Website<\/strong> (Name Ihrer Website oder Ihres Unternehmens).<\/li>\n
  3. Bearbeiten Sie die Slogan<\/strong> (eine kurze Beschreibung).<\/li>\n
  4. Klicken Sie auf \u00c4nderungen speichern<\/strong>.<\/li>\n<\/ol>\n

    Diese werden in Browser-Registerkarten, Suchergebnissen und oft auch in Ihrer Kopfzeile angezeigt; achten Sie daher darauf, dass sie \u00fcbersichtlich und korrekt sind.<\/p>\n

    Hinzuf\u00fcgen oder \u00c4ndern Ihres Logos<\/h2>\n

    Logos werden in Ihrem Theme festgelegt, in der Regel \u00fcber den Customizer oder den Site-Editor:<\/p>\n

      \n
    • Gehe zu Darstellung > Anpassen<\/strong> (oder den Site-Editor f\u00fcr Block-Themes).<\/li>\n
    • Achten Sie auf Identit\u00e4t der Website<\/strong>.<\/li>\n
    • Laden Sie Ihr Logo hoch und legen Sie optional fest, ob Titel und Slogan angezeigt oder ausgeblendet werden sollen.<\/li>\n
    • Speichern Sie Ihre \u00c4nderungen.<\/li>\n<\/ul>\n

      Ein Website-Symbol (Favicon) festlegen<\/h2>\n

      Im selben Bereich \u201eSite-Identit\u00e4t\u201c k\u00f6nnen Sie eine Website-Symbol<\/strong>, das kleine Favicon, das in Browser-Registerkarten und Lesezeichen angezeigt wird. Laden Sie ein quadratisches Bild hoch, idealerweise mit einer Gr\u00f6\u00dfe von mindestens 512 \u00d7 512 Pixel.<\/p>\n

      Tipps<\/h2>\n
        \n
      • Verwenden Sie nach M\u00f6glichkeit ein transparentes PNG- oder SVG-Logo.<\/li>\n
      • Halte deinen Slogan kurz und aussagekr\u00e4ftig \u2013 oder blende ihn aus, wenn dein Theme ohne ihn besser aussieht.<\/li>\n
      • Testen Sie, wie das Logo auf Mobilger\u00e4ten aussieht.<\/li>\n<\/ul>\n

        Fehlerbehebung<\/h2>\n
          \n
        • Das Logo wird nicht aktualisiert:<\/strong> Leeren Sie Ihren Cache.<\/li>\n
        • Logo zu gro\u00df oder zu klein:<\/strong> Passen Sie die Bildgr\u00f6\u00dfe an oder \u00fcberpr\u00fcfen Sie die Einstellungen f\u00fcr das Theme-Logo.<\/li>\n
        • Option \u201eOhne Logo\u201c:<\/strong> M\u00f6glicherweise wird das Branding in Ihrem Theme anders gehandhabt; lesen Sie dazu die Dokumentation.<\/li>\n<\/ul>\n

          Brauchen Sie Hilfe?<\/h2>\n

          Sollte Ihr Branding nicht korrekt angezeigt werden, hilft Ihnen unser Support-Team gerne per Live-Chat weiter.<\/p>","protected":false},"excerpt":{"rendered":"

          Your site title, tagline, and logo are core parts of your brand and appear across your site and in search results. WordPress makes them easy to set. This guide covers all three. Changing your site title and tagline Go to Settings > General. Edit the Site Title (your site or business name). Edit the Tagline […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"doc_category":[32],"doc_tag":[],"class_list":["post-3978","docs","type-docs","status-publish","hentry","doc_category-wordpress"],"year_month":"2026-07","word_count":246,"total_views":"56","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"Jorn","author_nicename":"jorn","author_url":"https:\/\/disoh.com\/de\/author\/jorn\/"},"doc_category_info":[{"term_name":"WordPress","term_url":"https:\/\/disoh.com\/de\/docs-category\/wordpress\/"}],"doc_tag_info":[],"yoast_head":"\nHow to Change Your Site Title, Tagline, and Logo in WordPress – Disoh<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/disoh.com\/de\/unterstutzung\/so-andern-sie-den-titel-den-slogan-und-das-logo-ihrer-website-in-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Change Your Site Title, Tagline, and Logo in WordPress – Disoh\" \/>\n<meta property=\"og:description\" content=\"Your site title, tagline, and logo are core parts of your brand and appear across your site and in search results. 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